BRAND IDENTITY

Pacmodo set out to redefine how people see backpacks and needed a brand identity to match its game-changing vision. Our team delivered a bold, energetic brand built around bright, dynamic colors, intentional photography, and technical graphic elements. The design captures the fast-paced, chaotic rhythm of everyday life, highlighting how Pacmodo’s modular system brings structure and adaptability. From visual storytelling to functional design cues, every detail emphasizes Pacmodo’s promise to help users find balance, efficiency, and style on the go.