LYFT HEALTHCARE
Brand/Animation
Lyft was looking for an ad campaign that utilized illustration and animation as an extension of their brand. By focusing on clever transitions and storytelling in each animation, we were able to convey the possibilities that the Lyft Healthcare service offers to out-patient riders. Static ads with illustrations in a reduced Lyft color palette helped spread the reach of Lyft Healthcare across different platforms.
Team
Creative Direction: Laura Williams
Art Direction: Lisa Oliver
Design: Greg Tuthill
Animation: Elijah Austin
Copywriting: Jake Cann
©GregTuthill 2024