BRANDING/CAMPAIGN

Lyft sought an ad campaign that harnessed the power of illustration and animation to extend its brand identity. The goal was to capture the transformative experience of Lyft Healthcare for outpatient riders. Through thoughtful storytelling and clever animated transitions, we highlighted the seamless journey patients can expect when accessing essential healthcare services. Each animation showcased relatable moments of ease, convenience, and connection. To broaden the campaign's reach, we crafted static ads featuring illustrations in a refined Lyft color palette, creating a visually cohesive presence across digital and print platforms. The result was a campaign that blended creativity and purpose, bringing Lyft Healthcare's offerings to life in engaging and memorable ways.