BRAND IDENTITY

Cacta is a Portland-based bag company committed to sustainability. They needed a brand that captured their story and highlighted their distinctive products. The result? A sleek sans-serif wordmark paired with a sharp, dynamic icon inspired by the desert landscape — a nod to the cactus leather they source. To complement the brand, versatile patterns reminiscent of arid terrains were developed, seamlessly extending across Cacta’s diverse product range.